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The MOD revival is a sub culture based on the original MODs from late1950’s early 60’s Britain. The MOD revival came back to Britain in 1978 and only lasted for a relatively shot time although its influence lasted for decades branching out across Europe and later America. The MOD revival post-dated a Teddy boy revival, which the MODS often clashed with. Sub cultures, especially the MODs and the Rockers, held many rivalries. Some of the sub cultures at the time were The Skinheads, The Casuals and Punks but it was the MODs and Rockers that held the greatest and longest rivalries hosting many iconic fights at places such as Brighton beach.

The late 1970’s MOD revival combined musical cultures and elements of the 1970’s pub rock, punk, and new wave music genres with 1960’s Rhythm and blues, African American soul, Jamaican Ska and British beat music to emphasise there unique catalogue of culture. Some of these bands were The Who, Small Faces and The Kinks. The main musical influence for the revival came from Paul Weller and The Jam who adapted a stark MOD look and mixed the energy of punk with 1960’s MOD music.

In the Late 1980’s the MOD revival started to flair yet again. The style was re-modelled again to host elements of rare R&B music and a lot more soul. This music seen dominated venues and clubs such as club MOD in Sheppard’s bush where Tony Class DJ’d soul music and mod revival bands such as The Specials, The Beat, The Selector and The Madness. The MOD style is one that I feel will never truly go out of fashion due to the evidence shown from the Yo-Yo pattern of revivals and is due a big comeback soon.